#3 Illinois VS #7 USC Dec 19, 2011 13:20:39 GMT -5 Quote Select PostDeselect PostLink to PostMemberGive GiftBack to Top Post by mikegarrison on Dec 19, 2011 13:20:39 GMT -5 B1G is the branding the conference itself came up with. Doesn't mean we *have* to use it, but it does seem to be shorthand which makes more sense than calling the twelve schools "The Big10."