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Post by cornfarmer on May 9, 2024 8:44:53 GMT -5
Important notes ESPN platforms will begin the new agreement by airing 10 LOVB Pro matches across its linear networks beginning in January 2025 when LOVB’s inaugural season begins. Eighteen of LOVB’s matches will also stream on ESPN+, the industry’s leading sports streaming service. All match telecasts will include commercial inventory for LOVB to enable brands interested in reaching volleyball’s passionate audience the opportunity to make a big impact across all ESPN platforms. Beyond the matches, ESPN will also highlight LOVB athletes through storytelling during its extensive coverage of the fall NCAA season, which will lead into LOVB’s inaugural pro season, beginning in early January 2025. In addition to airing LOVB action in the U.S., ESPN match telecasts will be available on ESPN platforms in select countries and territories around the globe including Canada, the Caribbean, Latin America, Sub-Saharan Africa and Australia/New Zealand. This is kinda big, no?
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Post by avid 2.0 on May 9, 2024 8:45:44 GMT -5
it's definitely more than big lol That's a lot of potential exposure
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Post by mr. samwich on May 9, 2024 8:47:37 GMT -5
I'm afraid that's game set match, PVF
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Post by cornfarmer on May 9, 2024 8:51:12 GMT -5
I'm afraid that's game set match, PVF This was my thought reading the news this AM. Edit: Too soon to say though. Who knows if Fox picks wind of this and tries to jump on or PVF realizes how big this is and goes into scramble mode.
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Post by VolleyballMag on May 9, 2024 9:01:12 GMT -5
Writing a story now and waiting to hear back on what outlets other matches will be.
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Post by mervinswerved on May 9, 2024 9:17:24 GMT -5
Committing upfront to carrying matches on linear is huge. Pretty clearly shows what ESPN thinks of the whole venture.
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Post by n00b on May 9, 2024 9:29:21 GMT -5
Committing upfront to carrying matches on linear is huge. Pretty clearly shows what ESPN thinks of the whole venture. Well we don't know yet if this is a time buy or not, right? Either way, it's a big win for LOVB especially since it'll result in plenty of free advertising with the college matches in the fall. Only thing that is a bit odd to me. Why only 18 matches on ESPN+? Like, there's no way that costs ESPN a whole lot of money to allow that. They allow thousands of minor-conference olympic sports events to be on there each year. Is it just the production cost?
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Post by uofaGRAD on May 9, 2024 9:32:40 GMT -5
HOLY CRAP THIS IS HUGE😭😭😭 I’m so excited
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Post by VolleyballMag on May 9, 2024 9:34:02 GMT -5
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Post by mervinswerved on May 9, 2024 9:34:56 GMT -5
Committing upfront to carrying matches on linear is huge. Pretty clearly shows what ESPN thinks of the whole venture. Well we don't know yet if this is a time buy or not, right? Either way, it's a big win for LOVB especially since it'll result in plenty of free advertising with the college matches in the fall. Only thing that is a bit odd to me. Why only 18 matches on ESPN+? Like, there's no way that costs ESPN a whole lot of money to allow that. They allow thousands of minor-conference olympic sports events to be on there each year. Is it just the production cost? As far as I'm aware, ESPN does not do time buys on their linear channels. They broadcast things they've paid rights fees for. The limited number of ESPN+ shows may be a sign LOVB plans to split their media rights between multiple partners.
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Post by avid 2.0 on May 9, 2024 9:46:52 GMT -5
LOVB added this on their IG comments
"This is our first broadcast announcement! All matches will be broadcast or streamed. More updates on international broadcasts to come!"
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Post by stanfordvb on May 9, 2024 9:49:48 GMT -5
Beyond the matches, ESPN will also highlight LOVB athletes through storytelling during its extensive coverage of the fall NCAA season This part sounds fun - hopefully its more than the pvf 'player profiles' from instagram reels lol
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Post by avid 2.0 on May 9, 2024 9:51:35 GMT -5
Beyond the matches, ESPN will also highlight LOVB athletes through storytelling during its extensive coverage of the fall NCAA season This part sounds fun - hopefully its more than the pvf 'player profiles' from instagram reels lol I hope it means we get some good ACC/SEC/Big 12 coverage from ESPN lol we saw some of it last year with sunday matches.
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Post by jimboslice on May 9, 2024 9:52:20 GMT -5
Important notes ESPN platforms will begin the new agreement by airing 10 LOVB Pro matches across its linear networks beginning in January 2025 when LOVB’s inaugural season begins. Eighteen of LOVB’s matches will also stream on ESPN+, the industry’s leading sports streaming service. All match telecasts will include commercial inventory for LOVB to enable brands interested in reaching volleyball’s passionate audience the opportunity to make a big impact across all ESPN platforms. Beyond the matches, ESPN will also highlight LOVB athletes through storytelling during its extensive coverage of the fall NCAA season, which will lead into LOVB’s inaugural pro season, beginning in early January 2025. In addition to airing LOVB action in the U.S., ESPN match telecasts will be available on ESPN platforms in select countries and territories around the globe including Canada, the Caribbean, Latin America, Sub-Saharan Africa and Australia/New Zealand. The promotion of LOVB throughout NCAA season feels just as huge as the deal itself. That is a TON of exposure going directly to people who already have ESPN and already watch volleyball. Big ups to whoever is in charge of marketing and ops at LOVB because as far as rollout plans go Olympics > NCAA > LOVB feels like the best plan possible to maximize viewership
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Post by n00b on May 9, 2024 9:56:39 GMT -5
Well we don't know yet if this is a time buy or not, right? Either way, it's a big win for LOVB especially since it'll result in plenty of free advertising with the college matches in the fall. Only thing that is a bit odd to me. Why only 18 matches on ESPN+? Like, there's no way that costs ESPN a whole lot of money to allow that. They allow thousands of minor-conference olympic sports events to be on there each year. Is it just the production cost? As far as I'm aware, ESPN does not do time buys on their linear channels. They broadcast things they've paid rights fees for. The limited number of ESPN+ shows may be a sign LOVB plans to split their media rights between multiple partners. Really? They pay for rights to cornhole? They paid for the rights to Athletes Unlimited?
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