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Post by cardfan15 on Feb 24, 2007 2:48:21 GMT -5
As I drove around the nw corner of 3rd ring road last night in Beijing, China, I was stunned to see a massive billboard of american male vball players blocking. It was an advertisement for tom.com, a chinese search engine. Yet there they were, Barnett, Millar, and Ball putting up a triple block. Unfortunately, I'm not a fluent reader of Chinese (its not that easy) and I couldn't read the complete advertisement. I was pretty shocked.
It was a sight to see, volleyball being used to advertise an internet search engine. American volleyball has more ad space in Beijing than it does in America. Sad but very interesting.
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Post by gobears on Feb 24, 2007 10:56:00 GMT -5
just because I am curious, anyone know what it would cost to put up a color foto of an action shot of a college men's or women's team like that on a single regular size billboard near a college campus in one of our big cities or in a college town?
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Post by Wolfgang on Feb 24, 2007 13:10:01 GMT -5
I don't get the connection between a search engine and a volleyball triple block. Must be in the logo or motto, like Nike's "Just Do It" or Microsoft's "Where do you want to go today?". Maybe it's something like "The competition can't get past us" or something equally eye-roll worthy.
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Post by Phaedrus on Feb 26, 2007 10:15:37 GMT -5
Advertising in Asia is a very interesting experience, many times thery put the pictures on an ad just for the color and idea that the advertising conveys, the actual picture usually doesn't have a lot of meaning. I don't know what this ad says but chances are it means nothing in terms of meaning either. Obviously there are a lot of opportunities for non sequiturs to occur but thems the breaks.
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