Post by PukaPants on Aug 8, 2008 16:51:32 GMT -5
BEIJING (Reuters) - Beach volleyball's popularity has created something of a love-hate relationship with television.
The highly-photogenic sport has been a winner for broadcasters at the Olympics, where according to the International Olympic Committee it accumulated 3.5 billion television viewer hours during the Athens Games.
In turn that has raised the profile of beach volleyball, inspired more countries to build up teams, and lured in sponsors.
The downside is that broadcasters start to demand games be played to fit their schedules and in a style that makes better television. (Read more below)
www.reuters.com/article/televisionNews/idUSSP13370020080808
The highly-photogenic sport has been a winner for broadcasters at the Olympics, where according to the International Olympic Committee it accumulated 3.5 billion television viewer hours during the Athens Games.
In turn that has raised the profile of beach volleyball, inspired more countries to build up teams, and lured in sponsors.
The downside is that broadcasters start to demand games be played to fit their schedules and in a style that makes better television. (Read more below)
www.reuters.com/article/televisionNews/idUSSP13370020080808