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Post by thadius24 on May 10, 2017 9:10:43 GMT -5
As we all know, there is a lot of drama happening right now with the AVP and NVL. Turning to a positive light...
What would you do if you were Mr. Sun or Al-B. I am not interested in the drama, but more how would you run the tour if you were in charge.
We are all on this board because we like or live volleyball. So what would you do different or new to help our sport reach the next level. Is there an answer outside of a large sponsor that just foots the bill?
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Post by crunch on May 10, 2017 11:16:23 GMT -5
Reality TV program based on bvb.
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Post by guest2 on May 10, 2017 11:58:51 GMT -5
Reality TV program based on bvb. If the tours had any players in their 20s, a coed shared house in Hermosa starting in March and ending in October would be a phenomenal marketing tool. Of course with the tours dominated by dinosaurs probably not as interesting
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Post by greenpier on May 10, 2017 12:01:56 GMT -5
Ban Kerri
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Post by JB Southpaw on May 10, 2017 12:40:14 GMT -5
Reality TV program based on bvb. Actually wrote a script and registered it with the WGA for this. Sent it to more than a few people....I have had a couple nibbles. Need probably about 200k to get it going. The lack of outreach to existing volleyball communities is crazy. One thing I'd change, the AVP hires these promotions companies that don't know anything about vball. It amazed me that when the tour was in St. Pete, no one went to the tournaments in Clearwater, or Sarasota and sold tickets right there. Those tournaments have hundreds of players. They could have sold tickets at the indoor tournaments in Tampa and Orlando( hundreds of teams x 8 players!!) John Kessle's "grassroots growth" of the indoor game back in the early 2000s did wonders. The AVP MY AVP would get people to the tournaments, and tuned in if they can't make it. Let's take MBO, It's a SoCal tournament, so the current AVP mainly markets in socal. But, if they came up with viewing parties across the country...Oh, Let's say Chi, Dallas, NYC, NJ, Virginia, Bos, FT. L, Miami, Tampa/Clearwater, Orlando, New Orleans, CIN, Denver, Phoenix, Utah, KC, MIL. (you get my drift). Working with local vball people to host and sent some swag to hosting bars to broadcast the events and be interactive with social media (live look ins, contests). I really appreciate Mr. Sun taking over the tour, but being run out of socal only, really hurts their penetration to the rest of the country. I could probably get a hold of tournament directors in 7 states pretty quick that I could get some marketing agreement with. I just don't understand with as much money he has put up why he is settling for same business model that has failed. I could go on, but I just can't anymore.
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Post by Wolfgang on May 10, 2017 12:49:31 GMT -5
It's difficult for me to really get into beach volleyball. I can follow collegiate beach volleyball because it's easy to follow your favorite team's wins-loss, track their recruiting, and examine the different flight pairing strategies. When it comes to pro, however, I can't muster any interest whatsoever. I was an April Ross fan during her indoor volleyball career at USC but I won't give a flip if I don't see her play on the beach. And it takes too much energy to read about and figure out the different qualification requirements for international tournaments, the different organizations, etc. I think I like following a sport on a season-by-season basis. Having said that, I'm sure some of you will point out that pro beach volleyball is a season-by-season sport (I don't know whether it is or not). What I'm trying to say is that in those rare instances that I'm watching the sport on TV, it's hard to see the forest for the trees because I don't know:
1. Season standings of the different pairs 2. What's at stake in this match 3. What's at stake for others outside of this match
Is it more like pro tennis where players go from tournament to tournament and the joy is simply watching your favorite players as well as some high level action? I don't know. I kinda got tired of that model, which is why I stopped following tennis in early 1990s, around the time Pete Sampras won his first U.S. Open title. I couldn't even name any of the top men's players and the only women's players I can name are Venus and Serena Williams, neither of whom I have seen in action.
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Post by JB Southpaw on May 10, 2017 13:12:04 GMT -5
It's difficult for me to really get into beach volleyball. I can follow collegiate beach volleyball because it's easy to follow your favorite team's wins-loss, track their recruiting, and examine the different flight pairing strategies. When it comes to pro, however, I can't muster any interest whatsoever. I was an April Ross fan during her indoor volleyball career at USC but I won't give a flip if I don't see her play on the beach. And it takes too much energy to read about and figure out the different qualification requirements for international tournaments, the different organizations, etc. I think I like following a sport on a season-by-season basis. Having said that, I'm sure some of you will point out that pro beach volleyball is a season-by-season sport (I don't know whether it is or not). What I'm trying to say is that in those rare instances that I'm watching the sport on TV, it's hard to see the forest for the trees because I don't know: 1. Season standings of the different pairs 2. What's at stake in this match 3. What's at stake for others outside of this match Is it more like pro tennis where players go from tournament to tournament and the joy is simply watching your favorite players as well as some high level action? I don't know. I kinda got tired of that model, which is why I stopped following tennis in early 1990s, around the time Pete Sampras won his first U.S. Open title. I couldn't even name any of the top men's players and the only women's players I can name are Venus and Serena Williams, neither of whom I have seen in action. A couple years ago I posted about something along these lines too. My thought was to have "Franchises" ( Like NCAA Teams). Each Franchise ( 10 Franchises, both genders) got 3 teams in the main, and 2 in the Q. Non-franchised teams could play in the Q too (their hope would be to be picked up by a franchise). These franchises would be owned in specific regions (players don't have to reside there). 4 in SoCal (SD, LAx2, SF Bay area), 6 not. (say Texas, NE, NY/NJ, Chicago, FL East, FL West) This would give people teams to root for. Companies would sponsor the teams and would have a certain obligation to their team members. There would be a cup the franchises would be playing for along with the vball teams competing for tournament $$.
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Post by guest2 on May 10, 2017 14:34:46 GMT -5
People seem to think that college is successful in any way that is applicable to the pro tour and I am not sure it is. I would not watch a franchise based event. I think the key is more events and better promotion. One reason a lot of popular sports have trouble in the long term (things like gymnastics) is that they aren't in front of people regularly and BVB is the same. When there were events back to back to back it was easy to follow it, get engaged in storylines, etc. (Will team A break up)
I think part of what you are looking for in terms of teams etc. is solved by having more events.
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Post by JB Southpaw on May 10, 2017 15:26:07 GMT -5
People seem to think that college is successful in any way that is applicable to the pro tour and I am not sure it is. I would not watch a franchise based event. I think the key is more events and better promotion. One reason a lot of popular sports have trouble in the long term (things like gymnastics) is that they aren't in front of people regularly and BVB is the same. When there were events back to back to back it was easy to follow it, get engaged in storylines, etc. (Will team A break up) I think part of what you are looking for in terms of teams etc. is solved by having more events. can't think of a successful pro sport that isn't "franchised" even golf, you have team NIKE, team under Armour, Team Titlist, etc. This doesn't change the players or the tournament, just groups them (think of NASCAR). My idea is to be able to spread cost off of the AVP and have more stops. AVP has its tour sponsor - Wilson 10 franchises. Each pay $50K for the franchise. Each Franchise hosts a tour stop. These franchises can sign who they want for a Salary, just like a current sponsorship. There will be their MD guys make $$$, and then others only making $$ and $. People will pick teams based on brand, and on Athletes. Team Under Armour PHil/Nick $$$ Rosey/Trev Crabb $$$ Hochovar/Day $$$ Klineman/Pardon $$ Ty/Ty $$ Team Quicksilver Team Rox Team Redbull Team Barefoot Wine Team Spirit Airline Team Plastic Team Universal Studios Team Dunkin Donuts Team Miller Lite
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Post by guest2 on May 10, 2017 15:54:56 GMT -5
People seem to think that college is successful in any way that is applicable to the pro tour and I am not sure it is. I would not watch a franchise based event. I think the key is more events and better promotion. One reason a lot of popular sports have trouble in the long term (things like gymnastics) is that they aren't in front of people regularly and BVB is the same. When there were events back to back to back it was easy to follow it, get engaged in storylines, etc. (Will team A break up) I think part of what you are looking for in terms of teams etc. is solved by having more events. can't think of a successful pro sport that isn't "franchised" even golf, you have team NIKE, team under Armour, Team Titlist, etc. This doesn't change the players or the tournament, just groups them (think of NASCAR). My idea is to be able to spread cost off of the AVP and have more stops. AVP has its tour sponsor - Wilson 10 franchises. Each pay $50K for the franchise. Each Franchise hosts a tour stop. These franchises can sign who they want for a Salary, just like a current sponsorship. There will be their MD guys make $$$, and then others only making $$ and $. People will pick teams based on brand, and on Athletes. Team Under Armour PHil/Nick $$$ Rosey/Trev Crabb $$$ Hochovar/Day $$$ Klineman/Pardon $$ Ty/Ty $$ Team Quicksilver Team Rox Team Redbull Team Barefoot Wine Team Spirit Airline Team Plastic Team Universal Studios Team Dunkin Donuts Team Miller Lite Sound a little like the old 4 Man Tour - which I enjoyed. Golf and tennis are individual sports which is how fans know them. They have things like Team Tennis and branding, but they are individual sports from a marketing perspective. Other popular individual sports are MMA and boxing - both massively successful. One problem with teams and corporate is it kills the lifestyle vibe. As does matching uniforms for that matter. I dont think there is any path to long term profitability that doesnt involve at least 15 events a year. Its just too much of a hassle to keep up with and to build
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Post by timduckforlife on May 10, 2017 16:34:35 GMT -5
Reality TV program based on bvb. This actually brilliant. Look at how much this has done for MMA fighting. Getting to know players personally, giving people a team(s) or individuals to root for is what is needed. Which really the issue. Outside of 2 or 3 teams on both men's and women's side, everyone else is an unknown commodity. Which then leads to the only people interested in watching a tournament or tv broadcast are bvb fans. Something like this opens up the sport to a wider audience, which in turn can help grow the sport. I would add that the whole beach lifestyle could/should make for interesting tv
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Post by bigfan on May 10, 2017 16:45:15 GMT -5
The first thing is to get sponsors. How I would do that I have no idea.
Mr SUN is onto something and I think in 3-4 years as long as he stays involved the AVP will become solvent for him and his partners.
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Post by spiker10 on May 10, 2017 17:10:31 GMT -5
I would fold the AVP into big tournaments like motherload, seaside etc.. the crowd is already there, maximize it. AVP tournaments are mostly attended by players I believe, but as a player I would always rather play than watch. If I can do both, all the better! This would get the game back to it's roots and re-establish it's base. Don't try to be tennis or football or nascar without a base. I wouldn't worry about TV, youtube has it covered. I would try to get the TV rights to the olympics locked down, but again your base will find it online. The sport is small potatoes, eat potatoes and smile and live within your means. IF the sport booms again great, grow with it, but I wouldn't start my business model with that expectation. Lastly, buyout the NVL, the sport isn't big enough to have two leagues splitting talent and money.
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Post by wilsonthevolleyball2 on May 10, 2017 18:30:48 GMT -5
Hmmm, thats a tough one. Well, to assume this is a perfect, ideal world I would definitely try and get some more events that were co hosted with the FIVB- maybe make them 3 or 4 stars (or even 5). Allow the tournaments to showcase the best on the AVP, and also some of the best of the FIVB. But the real kicker would be to try and actually grow the sport. The thing is, as many have pointed out, beach volleyball is truly a niche market. To get the sport to grow you would need two things: a reeeeeeeally good grassroots program to grow the game from the ground up, and mulitiple players who can be the faces of the league, have some exhibition matches to show everyone. But really, the big thing would be to convince multiple sponsors that this is a sport worth supporting.
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Post by BuckysHeat on May 10, 2017 21:46:34 GMT -5
More tournaments. Currently there are 8 AVP stops over 4 months. There is one in Chicago - only stop in the midwest. There are none south of Manhattan or east of Austin (Austin? Nice place but why not Corpus Christi, New Orleans, Galveston?). Work with other tours (EVP, USAV, NVL, GCVA, FIVB) to create a larger and more diverse number of Pro-ams.
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