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Post by vb1987 on Apr 18, 2015 0:22:32 GMT -5
Haha, finally someone brings up the "Red Bull Tour". A little surprised that it took this long, but apparently this is going to shake things up a bit in the near future. Details are still a bit hazy, but this is something the highest level players are talking about.
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Post by mjnaleva on Apr 19, 2015 20:51:57 GMT -5
The AVP may have another 800 lb gorilla that they are going to have to compete against in RedBull. Word is the FIVB is going to let them join in the fun and co-market tour stops in the very near future. Redbull is all about the "next gen" athletes and plays in a whole other demographic than where the AVP seems to be swimming in. Plus they have more money than any other sports marketing organization. This article highlights the budding relationship between FIVB and Redbull. www.fivb.org/EN/BeachVolleyball/Competitions/WorldTour/2015/viewPressRelease.asp?No=50701&Language=enSo sounds like AVP and FIVB are partnering for FIVB St. Pete, FL event in June while Redbull is involved with the FIVB season finale in Fort Lauderdale in the Fall among other events. Personally, as I see it, if someone can do a good job in getting beach events in front of lots of fans (new and old) either in person or on TV/Live Streams, then that's ultimately moving in the right direction. Someone touched upon the old pros seeing how there's been a loss in the culture of the sport. That to me is typical reminiscing of what were the "good old days" as viewed by the ones involved. Times change as do interests and lifestyle norms for each subsequent generation, so you either adapt or die. In general it seems like fewer people are interested or have the time to spend hours on end outside day-after-day... which is presumably where the beach volleyball "culture" that some of the old players are thinking about was rooted in. With that said, Donald Sun's article does little to really explain what they're doing. Disappointing if meant to really be a business article. I suppose there's either a bunch of concern about sharing too much (perhaps concerns of overpromising then underdelivering) or there's simply not much to share because it's all a work in progress.
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