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Post by ajm on Dec 12, 2021 15:29:08 GMT -5
Seems a little strange since best I could tell he hadn’t played in seven weeks (AVP Chicago). Wonder how he injured it? Riley! Madison!!! I know you’re reading this! Edit in some info about what’s up with Trevor’s shoulder in the final! Thanks from AJM and COVA! On this week’s Sandcast Tri said Trevor was “milking” some injury and then bragging about how well he played lefty.
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Post by txbvb on Dec 13, 2021 14:23:03 GMT -5
In my opinion the Beard Bros are killing the hype around this event and the content with these huge lulls between release dates. I’ve lost interest at this point They're really milking it for all it's worth. I'm sure the editing and production takes a ton of work, but they need to put out the content faster. Only reason I might watch the final at this point is to see more of Taylor Sander. Edit: seems that's the case for a lot of people considering the video with Sander has more than double the views of any of the series videos posted so far.
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Post by moderndaycoach on Dec 13, 2021 14:26:41 GMT -5
In my opinion the Beard Bros are killing the hype around this event and the content with these huge lulls between release dates. I’ve lost interest at this point They're really milking it for all it's worth. I'm sure the editing and production takes a ton of work, but they need to put out the content faster. Only reason I might watch the final at this point is to see more of Taylor Sander. It kills me that they are all Wilson sponsored athletes and either Wilson is being so stingy that they won't hire an actual producer for Sandcast and the McKibben projects, or the fact that all those guys are too proud to go to Wilson, Kona, or another "presenting sponsor" and ask to foot the bill for a real producer that knows what they are doing.
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Post by txbvb on Dec 13, 2021 14:30:51 GMT -5
They're really milking it for all it's worth. I'm sure the editing and production takes a ton of work, but they need to put out the content faster. Only reason I might watch the final at this point is to see more of Taylor Sander. It kills me that they are all Wilson sponsored athletes and either Wilson is being so stingy that they won't hire an actual producer for Sandcast and the McKibben projects, or the fact that all those guys are too proud to go to Wilson, Kona, or another "presenting sponsor" and ask to foot the bill for a real producer that knows what they are doing. I can only assume they've done as much as they could themselves to make as much money as they can from these videos. If they do this again, getting the sponsors involved more would be a great idea. I'd also like to see an actual live stream, then just post the matches or stream segments on their page after the fact.
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Post by moderndaycoach on Dec 13, 2021 14:38:58 GMT -5
It kills me that they are all Wilson sponsored athletes and either Wilson is being so stingy that they won't hire an actual producer for Sandcast and the McKibben projects, or the fact that all those guys are too proud to go to Wilson, Kona, or another "presenting sponsor" and ask to foot the bill for a real producer that knows what they are doing. I can only assume they've done as much as they could themselves to make as much money as they can from these videos. If they do this again, getting the sponsors involved more would be a great idea. I'd also like to see an actual live stream, then just post the matches or stream segments on their page after the fact. Yea but if you do it right you can work that out, you get one of the sponsors to pay for an actual producer, camera, computer or whatever in exchange for the sponsorship being watermarked on every video or what not. Then you go out and get Wilson to foot the bill for Wilson uniforms that are from their clothing line for each team while giving out sweatshirts or whatever from the new casual line they are pushing and throw a percentage of sales back to the guys for advertising that Wilson has shorts/tanks you can actually play in. Then you go get Kona to be the exclusive alcohol provider at the event, while keeping some of whatever the marketing fee is for yourselves etc. What I am getting at is there are ways to still monetize this for themselves while upping production value and timing of release that would still work in conjunction being spaced out enough that people stay interested. How often are they currently releasing videos of the event, weekly, monthly? I gripe a lot about how all these guys handle social media, podcasts, and monetizing it while improving the quality but they just seem to fall short. The Mck's have made huge strides in improving and I look forward to the stuff they keep putting out, but Sandcast boys are just lost and sometimes it seems as if they don't care to improve it because their friends come on and talk volleyball.
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Post by pepperclove on Dec 13, 2021 16:24:06 GMT -5
I think at some point the McKibbens are going to have to decide if they want to put on events or make videos. If the answer is put on events, then you livestream them and try to innovate with features or the livestream format (which there's definitely room to do).
If the answer is make videos, then they probably have to move away from game content to more storytelling formats, which they are doing to some degree.
I kind of miss their instructional videos. Those were so fun!
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Post by moderndaycoach on Dec 13, 2021 16:36:26 GMT -5
I think at some point the McKibbens are going to have to decide if they want to put on events or make videos. If the answer is put on events, then you livestream them and try to innovate with features or the livestream format (which there's definitely room to do). If the answer is make videos, then they probably have to move away from game content to more storytelling formats, which they are doing to some degree. I kind of miss their instructional videos. Those were so fun! I disagree, they have seen that there could be a market for both. From what we know they seem to be doing most of the work themselves, and would need to start hiring people to help. Livestreaming the events is probably a no go for a while seeing as they don't do them often enough and if they don't want it to be half assed it can get pretty expensive. I think they will figure it out, but the only thing they will have to give up if this is the direction they are heading is wasting their time getting whooped on in the qualifier and training for such outcome.
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Post by guest2 on Dec 13, 2021 20:45:22 GMT -5
It kills me that they are all Wilson sponsored athletes and either Wilson is being so stingy that they won't hire an actual producer for Sandcast and the McKibben projects, or the fact that all those guys are too proud to go to Wilson, Kona, or another "presenting sponsor" and ask to foot the bill for a real producer that knows what they are doing. I can only assume they've done as much as they could themselves to make as much money as they can from these videos. If they do this again, getting the sponsors involved more would be a great idea. I'd also like to see an actual live stream, then just post the matches or stream segments on their page after the fact. Agreed on the livestream part. Not sure the severely tape delayed presentation model has a lot of potential in it. I like that they are thinking out of the box, but starting with the idea of non-live for a sporting event seems pretty limiting
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Post by moderndaycoach on Dec 14, 2021 9:31:39 GMT -5
I can only assume they've done as much as they could themselves to make as much money as they can from these videos. If they do this again, getting the sponsors involved more would be a great idea. I'd also like to see an actual live stream, then just post the matches or stream segments on their page after the fact. Agreed on the livestream part. Not sure the severely tape delayed presentation model has a lot of potential in it. I like that they are thinking out of the box, but starting with the idea of non-live for a sporting event seems pretty limiting $$$$$$$$$$$$$$$$$$$$$$$$$ They would have to find a sponsor to pay for it if they wanted it done right, I remember years ago when Facebook live was becoming a thing Waupaca Boatride tried to do the Men's Champ and it was a disaster, feed constantly going out - the background noise made the stream borderline unwatchable, and unless the scoreboard was in view no one had any clue what was happening. When you would ask the guys running it the following years would the championship be streamed for people at home they would say no, and were telling people that if they wanted to do it right the cost just wasn't something they found viable at the time. (This was in the first 5 years of moving to Brighton Acres) I would be interested in how Pottstown set it up so early, or if they had a sponsor or didn't mind paying out to get it done the right way. It wasn't until I was in a region directors meeting where everyone with a facility was talking how they could split the cost as a region for the larger events that were hosted or how they could get live streams up for grandparents or families across the country is where I saw big quotes being thrown out from production/livestream companies and I was shocked. I think livestreaming the event would be something awesome to work for, but if they are having trouble playing, producing, and editing right now that isn't fast enough for some people - there is no way in heck they would be able to throw live streaming the events on their plate too. I think the first step is to hire a couple actual producers that have been interns at media companies and push for Wilson, Kona, KT, etc. to pay two kids minimum going rate until they start generating more money themselves.
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Post by ajm on Dec 19, 2021 14:09:34 GMT -5
I’d also like to see them livestream these events, but they do seem to be getting plenty of views with the post-produced videos so maybe they’ve concluded that live-streaming wouldn’t generate as much sponsorship revenue. The fact that they’ve been adding extra time to the video lengths to create the illusion that the matches might go three sets suggests many viewers truly don’t know the outcome when they start watching.
A couple of improvements I’d like to see that would treat these “exhibitions” as being a bit more legitimate: Some commentary on strategy. Who are they serving? Why is Chase playing defense and Troy blocking when as doubles partners it’s the other way around? I know Geeter is entertaining for the crowd, but there’s really not much substance there.
Also, they need cameras on the lines. The serve at 20-19 in set one of the men’s finals was called in but everyone on the receiving team signaled out. No angle showed the ball hitting the sand and no further discussion was shown.
Finally, if you’re going to take weeks to produce these videos, how about displaying some basic stats beyond just the score? Hitting percentage, aces, digs, blocks, errors. Just enough to give a little color around who is playing well and why.
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Post by moderndaycoach on Dec 20, 2021 16:01:43 GMT -5
I’d also like to see them livestream these events, but they do seem to be getting plenty of views with the post-produced videos so maybe they’ve concluded that live-streaming wouldn’t generate as much sponsorship revenue. The fact that they’ve been adding extra time to the video lengths to create the illusion that the matches might go three sets suggests many viewers truly don’t know the outcome when they start watching. A couple of improvements I’d like to see that would treat these “exhibitions” as being a bit more legitimate: Some commentary on strategy. Who are they serving? Why is Chase playing defense and Troy blocking when as doubles partners it’s the other way around? I know Geeter is entertaining for the crowd, but there’s really not much substance there. Also, they need cameras on the lines. The serve at 20-19 in set one of the men’s finals was called in but everyone on the receiving team signaled out. No angle showed the ball hitting the sand and no further discussion was shown. Finally, if you’re going to take weeks to produce these videos, how about displaying some basic stats beyond just the score? Hitting percentage, aces, digs, blocks, errors. Just enough to give a little color around who is playing well and why. I think it still all falls back on these guys are probably doing majority of the video taping and editing themselves and if they want to meet the requests of the consumer they have to get some sponsors to start putting out for a production team or at least a couple producers, regardless of if they are interns or have actual entry level skillsets. I have explained why the live streams probably aren't a viable option at the moment, plus adding in what you said is they are likely making more off their sponsors with a multiplier attached to views/playbacks or engagement. If they wanted to add cameras down the line you now still need a production team that would be able to go back and quickly check the replay, the major domestic sports have entire central commands that get those replays up quick and available as to not slow down competition/event. With the stats, if they really are doing majority of the editing and production themselves, it is hard enough to edit without production notes or someone tracking with real time, time stamps during the event. They would then have to go back and re stat the match and if they are doing all this stuff otherwise it is just more time with whatever other day jobs they have. Ideally, they should find someone and throw iStat VB on an iPad at them and tell them to keep track and find a friend to be their caller = easiest way to get quick stats IMO.
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Post by ajm on Dec 20, 2021 18:16:17 GMT -5
I’d also like to see them livestream these events, but they do seem to be getting plenty of views with the post-produced videos so maybe they’ve concluded that live-streaming wouldn’t generate as much sponsorship revenue. The fact that they’ve been adding extra time to the video lengths to create the illusion that the matches might go three sets suggests many viewers truly don’t know the outcome when they start watching. A couple of improvements I’d like to see that would treat these “exhibitions” as being a bit more legitimate: Some commentary on strategy. Who are they serving? Why is Chase playing defense and Troy blocking when as doubles partners it’s the other way around? I know Geeter is entertaining for the crowd, but there’s really not much substance there. Also, they need cameras on the lines. The serve at 20-19 in set one of the men’s finals was called in but everyone on the receiving team signaled out. No angle showed the ball hitting the sand and no further discussion was shown. Finally, if you’re going to take weeks to produce these videos, how about displaying some basic stats beyond just the score? Hitting percentage, aces, digs, blocks, errors. Just enough to give a little color around who is playing well and why. I think it still all falls back on these guys are probably doing majority of the video taping and editing themselves and if they want to meet the requests of the consumer they have to get some sponsors to start putting out for a production team or at least a couple producers, regardless of if they are interns or have actual entry level skillsets. I have explained why the live streams probably aren't a viable option at the moment, plus adding in what you said is they are likely making more off their sponsors with a multiplier attached to views/playbacks or engagement. If they wanted to add cameras down the line you now still need a production team that would be able to go back and quickly check the replay, the major domestic sports have entire central commands that get those replays up quick and available as to not slow down competition/event. With the stats, if they really are doing majority of the editing and production themselves, it is hard enough to edit without production notes or someone tracking with real time, time stamps during the event. They would then have to go back and re stat the match and if they are doing all this stuff otherwise it is just more time with whatever other day jobs they have. Ideally, they should find someone and throw iStat VB on an iPad at them and tell them to keep track and find a friend to be their caller = easiest way to get quick stats IMO. I guess for me it comes down to whether they see the future of these events as a series of one-off exhibitions or a more serious competition with some continuity. Perhaps as you suggest, the money is to be made targeting the YouTube generation who, if the comments are any indication, are more interested counting how often the players lose their hats or seeing Casey drive-through Taco Bell. But for me, I mostly want to see high-level volleyball and see it presented more like a legitimate sport because that's ultimately what's going to hold my interest and keep me coming back for more. I suspect I'm not the only one. I'm not saying they need to spend tons of money on a Hawkeye-like replay system or hire a full-time statistician. But maybe instead of putting a half-dozen cameras on the action at the net, have one camera follow the ball to the sand so we can tell if the ball was in or out. And I'm sure they could find plenty of volunteers to track some basic stats while watching, either live or on video. I love what the McKibbins are doing here, just offering a few simple unsolicited suggestions for improvement.
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Post by moderndaycoach on Dec 20, 2021 19:01:57 GMT -5
I think it still all falls back on these guys are probably doing majority of the video taping and editing themselves and if they want to meet the requests of the consumer they have to get some sponsors to start putting out for a production team or at least a couple producers, regardless of if they are interns or have actual entry level skillsets. I have explained why the live streams probably aren't a viable option at the moment, plus adding in what you said is they are likely making more off their sponsors with a multiplier attached to views/playbacks or engagement. If they wanted to add cameras down the line you now still need a production team that would be able to go back and quickly check the replay, the major domestic sports have entire central commands that get those replays up quick and available as to not slow down competition/event. With the stats, if they really are doing majority of the editing and production themselves, it is hard enough to edit without production notes or someone tracking with real time, time stamps during the event. They would then have to go back and re stat the match and if they are doing all this stuff otherwise it is just more time with whatever other day jobs they have. Ideally, they should find someone and throw iStat VB on an iPad at them and tell them to keep track and find a friend to be their caller = easiest way to get quick stats IMO. I guess for me it comes down to whether they see the future of these events as a series of one-off exhibitions or a more serious competition with some continuity. Perhaps as you suggest, the money is to be made targeting the YouTube generation who, if the comments are any indication, are more interested counting how often the players lose their hats or seeing Casey drive-through Taco Bell. But for me, I mostly want to see high-level volleyball and see it presented more like a legitimate sport because that's ultimately what's going to hold my interest and keep me coming back for more. I suspect I'm not the only one. I'm not saying they need to spend tons of money on a Hawkeye-like replay system or hire a full-time statistician. But maybe instead of putting a half-dozen cameras on the action at the net, have one camera follow the ball to the sand so we can tell if the ball was in or out. And I'm sure they could find plenty of volunteers to track some basic stats while watching, either live or on video. I love what the McKibbins are doing here, just offering a few simple unsolicited suggestions for improvement. I agree and totally understand where you are coming from, but the YouTube generation isn't just a niche of Genz and Millennials anymore. If you were paying attention this weekend Disney ruthlessly went full hammer drop by pulling all Disney channels from YouTube TV right before people were going to be able to watch football, a move directly motivating people to drop YouTube TV and switch over to HULU. The money is there and if you aren't jumping on board now you are already behind. I am not saying the hawkeye level is what they need, but the logistics and speed at which you would want playback for a ball in or out just really isn't there. It would be nice if they could get to that point, but the fact we don't even have it on tour isn't promising for us to see it any time soon on a 4man. Having a kid or volunteer rip of iStat VB on an iPad is probably the easiest of the suggestions we can give them, as someone who has done a lot of work in social media and live stream marketing events they just don't have the staff or infrastructure to do what a lot of people want them to do at the moment.
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